Formula Bharat

An Indian Formula Student competition

Membership Session: Sponsorships in the world of Formula One

2 min read

On Sunday, December 3 at 6:30 PM IST,  Uditt Goswaamii, Junior Commercial Analyst at Scuderia AlphaTauri F1 Team shall be presenting on the topic “Sponsorships in the world of Formula One” as a part of the Membership by Formula Bharat initiative.


1. Sponsorship Programs in Formula 1

2. How to target a company for sponsorships 

3. How to derive the maximum value from your pitch

4. How to maximize the value for sponsors

About the Speaker:

After graduating from Christ (Deemed to be) University in the field of commerce, Uditt began his professional career in the field of Taxation with Ernst and Young. Determined to do more in the field of Motorsports he moved to Italy after getting his first taste in professional motorsports with Cougar Motorsport during the 2022 Goa Rain Forest Challenge. During his MBA in Bologna he also was a part of the Unibo Formula Student team and judged the 2023 F1 in School Italy event. Enjoying, learning and gaining experience amongst name brands like Dallara, Lamborghini, Ferrari, Ducati, etc. and finally landing, in his ‘Dream come true’ scenario, at Scuderia AlphaTauri Formula 1 team working in the world of sponsorships and partnerships. With the aim to promote and develop the ecosystem for motorsports in India, he co-founded The Right Track Motorsports.


This is an exclusive session for the members under the Membership by Formula Bharat initiative. Members can directly log into the Zoom session at

Members can register for the session here to claim Club & Individual Rewards

Interested in attending the session? Become a member at INR 750 and gain access to all the sessions scheduled for the year.