Formula Bharat

An Indian Formula Student competition

Academy Series: Sponsorship – Branding to back your budget

2 min read

On Sunday May 30 at 12 PM IST, Akbar Baig with Team SkillShark shall be delivering a presentation on the following topic, ‘Sponsorship: Branding to back your budget‘ as a part of the Formula Bharat Academy series. During this session, Akbar will speak about the importance of an effective Pitch and PR.

This live session is complimentary for all participants, however, participation slots are limited to 90 only via the Zoom platform. Register via the Academy page. Unregistered participants can view the live session on the Formula Bharat YouTube Channel.


The following areas will be covered:

  • Key elements of Branding
  • How can a Student team strategize for branding.
  • Understanding sponsorships.
  • Types of sponsorships
  • Hustle – Selling ice to an Eskimo

About the Speaker:

Life is all about solving-problems. And the best solutions are those that have the maximum impact. Akbar Baig is a passionate ‘Automotive Engineer turned Impact-driven-Entrepreneur’ leveraging his skills and network to create the maximum impact through start-ups and initiatives.

Akbar has been part of the Camber Racing team during his undergrad and has participated twice at Formula Student Germany. He has worked with the design and development of three Formula Student race vehicles on the team.

Akbar has co-Founded an EV conversions start-up which was into the conversion of conventional vehicles into pure electric vehicles. His entrepreneurial acumen helped him explore various business models in the Education and Automobile Industry.


About SkillShark Edutech:

Skill Shark is an Ed Tech start-up focusing on imparting 21st century skills to youth. What differentiates them from the rest is their approach and motive to impart skills dedicated to making experts out of learners, focusing only on the delivery of skill-oriented services to educational institutes and youth.

​Skill Shark is committed to collaborate with industries and academic institutes to bridge the skill gap. They focus on 21st century technologies such as Electric Vehicles, Autonomous Vehicles, Motorsports, Renewable Energy, Artificial Intelligence etc.

Skill Shark is an Educational Partner of the Formula Bharat competition.


Would you like more updates on the Academy series?